The story

of LJOY

LJOY was founded in 2024 by Luciana Costa, a Brazilian entrepreneur passionate about beauty, well-being, and self-esteem.

More than just a salon, LJOY is a space designed to highlight and enhance every unique detail of each woman’s beauty.

Our purpose

is to offer

humanised

provide experiences that boost self-esteem

Our purpose is to offer humanised, high-quality service that goes beyond hair and aesthetic care. Here, we aim to provide experiences that boost self-esteem, inspire confidence, and promote empowerment.

We believe that taking care of yourself is an act of self-love. That is why every client is welcomed with warmth, respect, and dedication, so that she can enjoy special moments and leave LJOY feeling even more beautiful, confident, and radiant.

Thanks to the trust and affection of our clients, LJOY has expanded its horizons and today is present in two international locations: Woking, England and Porto, Portugal. Wherever we are, our essence remains the same: beauty, care, and empowerment.

Pure & Mindful Experience

Cruelty-Free

Purpose & Self-Love

Gentle Care, No Excess